Rihanna, California King Bed, the Loud Tour..

Rihanna In May 2011, "California King Bed" was released as the fourth international single from the album. California King Bed has peaked at number eight on the UK Singles Chart[99] and eighty on US Billboard Hot 100.

Rihanna will embark on her fourth concert tour, the Loud Tour, later this year, in support of the album.

In May 2011, Kevin Rudolf The Cash Money singer-producer reveals that Rihanna has asked him to pen songs for her sixth album. He told Rap-Up "I'm writing some stuff for Rihanna right now, I hear she’s back at it."

In May 2011, Rihanna became a spokeswoman for the German skincare brand Nivea. Rihanna's song California King Bed was featured as a part of NIvea's "100 Years of Skincare" commercial campaign.