Thursday, April 9, 2009

Rihanna Products and endorsements

Rihanna In October 2005, She struck her 1st endorsement deal with Secret Body Spray for them to sponsor Riohanns 's 1st tour.

In 2006, She participated in several endorsement deals, including Nike sportswear for the launch of Rihanna 's "SOS" & J. C. Penney.

In 2007, She signed with CoverGirl and became a celebrity spokesperson which included appearances on TV commercials & in the Barbados Tourism Authority's tourism commercials.

Rihanna also received an endorsement deal from Clinique in 2006 to promote their Happy fragrance. Rihanna recorded a song written by Ne-Yo entitled "Just Be Happy" as part of the deal to promote their Happy fragrance.

She also recorded a song called "Winning Women" w/ Pussycat Doll Nicole Scherzinger for P&G's female deodorant Secret.

In December 2008, She contracted with Gucci to appear in their ads for the Tattoo Heart Collection, a special-edition line. In the Gucci handbag ad, She is seen hanging from a giant hoop, scantily clad in a barely-there white bodysuit and wearing an oversized white Gucci purse.

The success of Rihanna 's single, "Umbrella" also inked an endorsement deal w/ Totes. Rihanna 's handlers pitched her hit "Umbrella" to Totes and the song became the soundtrack for commercials in which Rihanna starred.

On April 8, 2009 it was announced that She inked a fragrance deal with Jay-Z’s licensing company Iconic Fragrances. Iconic Fragrance will launch the fragrance in the summer of 2010.

SOS (Nike Version) - Rihanna




I like this better than the proper one.

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